The Crypto Brand Accelerator: The 5 Biggest Branding and Narrative Mistakes Crypto Projects Make That Lead To Investor Skepticism, Poor User Adoption, And Missed Funding Opportunities (And How To Get it right the first time)

"Lachlan's work has been instrumental in helping developers and the broader community understand the unique aspects of XRPL, distinguishing it from other networks." - Matt, Dev Rel, Ripple

Are you ready to overcome {Obstacle}?

My name is Lachlan, and I’m the writer behind leading projects in the crypto space. And now, I want to share everything I know with you.

  • A “crash course” on how to simplify and communicate your Web3 project's value.

  • How to identify and articulate your unique value proposition.

  • The 5 biggest mistakes Web3 projects make in their branding (and how to avoid them).

  • The 3 key elements of a compelling brand narrative that engages users and investors.

  • And 5 proven strategies to establish a strong leadership voice and build trust.

Everything you need to become a branding pro in the Web3 space and set your project up for success.

"This 5-day email course has what 95% of crypto brands don't know"

Want to make sure this free email course is “worth it” before you sign-up?

Here's everything that's inside:

Day 1: Simplifying Complex Concepts - Learn how to avoid confusing content and make your project understandable to a broader audience.Day 2: Crafting a Compelling Brand Narrative - Discover the importance of storytelling and how to create a narrative that resonates with your audience.Day 3: Understand why having a vocal leadership presence is crucial and how to develop it.Day 4: Find out how to communicate your project’s value without overwhelming your audience with technical language.Day 5: Explore the power of visuals in making complex ideas more accessible and engaging.

Hooray! The first lesson of {{EEC Name}} is on its way to your inbox.

Within the next minute or two, you're going to get an email from me, Lachlan.This email contains instructions to get started with our Crypto Brand Accelerator, so be sure to check it out!But if you have any questions, don't hesitate to hit reply and let me know—I'll be happy to help! :-)Now go and check your inbox!

P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder...Chances are it ended up there.(Since I'm relatively new to sending emails to my list, sometimes the "email algorithms" think I'm a robot! 🤷🏻)